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COMPARATIVE ADVERTISMENT (OGH 20.1.2015, 4 OB 248/14W)

March 13th, 2015

Newspapers are allowed to advertise in comparison to other papers in a good way, it is not allowed to ascribe others to bad journalism.

Comparative advertisement is only admissable if it relates to essential, relevant, verifiable and representative features of the goods or services concerned but the objectivity bid forbids non verifiable features. Therefore the advertisement comparison can relate to the different economic success of both newspapers, but not on any unverifiable negative judgement.

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